Talk to us

Who we are

Here to help
good businesses

build and run
Great Marketing.

Augmint was built by people who’ve spent their careers inside marketing functions – building them, fixing them, scaling them. We know exactly how things go wrong, and have first-hand experience of putting them right.

Our story

We saw the same pattern repeating
and decided to
create a better way.

Across industries and company sizes, we kept seeing the same problem. Smart founders, ambitious growth plans, and real marketing budgets – but marketing functions that couldn’t keep pace. Not because of poor strategy or insufficient spend, but because the machinery underneath was under-built.

Critical roles needed stronger talent. Processes needed alignment. Systems and technology needed a rethink. Agencies were too often selected on low-price or flashy-pitch rather than their ability to deliver.

That’s the gap Augmint was built to fill. Not another agency. Not a theoretical consulting firm. A marketing capability and operations partner – the expert layer that makes the machinery work as intended.

6-18 months
Average momentum lost from a wrong senior marketing hire - in time, budget, and missed campaigns.
3 out of 4
Marketing underperformance cases trace back to people, process, or systems - not strategy or budget.
What we believe

The principles that shape how we work

These aren’t values written for a wall. They’re the operating principles that determine how every Augmint engagement is run.

01

Outcomes over activity. Always.

We measure our work by what it produces commercially: customers, revenue, margins - not by reports delivered, presentations made, or hours logged.

02

Honest over comfortable.

We'll tell you what we see, not what you want to hear. If your current marketing setup has structural problems, we'll name them clearly and specifically.

03

Operators, not theorists.

We have a knack of uncovering what a good briefing process looks like, what makes a hire succeed or fail, and what actually happens when you roll out a new tool to a team. Our advice comes from doing.

04

Independence protects value.

Our independence is structural - and it's what allows us to give advice that's genuinely in the client's interest, not ours.

05

Systems outlast individuals.

The most fragile marketing functions depend entirely on individual talent. The best ones are built on clear processes and systems that work regardless of who's in the chair. We build for resilience, not dependency.

06

Simplicity as competitive edge.

Marketing doesn't need to be complicated to be effective. In fact, the most effective marketing functions we've seen are the simplest ones: clear goals, lean processes, focused teams.

The team

Senior operators.

Genuine domain depth.

Every person at Augmint has spent years inside marketing functions – the kind of experience that only comes from having made real decisions under real pressure.

A

Senior Partner

Strategic Marketing & Brand Ops

Global marketing leader with 25+ years of experience driving growth, brand transformation, and commercial performance across FMCG, consumer technology, e-commerce, B2B, and D2C businesses. MBA in Strategy & Finance. Advises founders, CEOs, and leadership teams on marketing strategy, operating models, growth planning, and capability development. Has built and scaled brands across India and Southeast Asia, leading both established enterprises and high-growth ventures through periods of accelerated growth and change.

Marketing Ops Talent Advisory D2C
B

Senior Partner

Marketing Technology & AI

Marketing technology and AI transformation specialist with a unique blend of engineering and commercial expertise. Computer Science graduate with an MBA in Marketing. Advises businesses on MarTech strategy, technology selection, marketing automation, data architecture, measurement frameworks, and AI adoption. Has led technology-enabled marketing transformations for 30+ organisations, helping teams improve productivity, decision-making, customer engagement, and marketing effectiveness.

MarTech AI Integration CRM
C

Senior Partner

People & Capability

Former Country Head and General Manager with extensive experience building high-performing marketing and commercial organisations. Specialist in marketing leadership assessment, organisational design, capability development, succession planning, and team effectiveness. Has helped PE-backed companies, growth-stage businesses, and established enterprises identify, evaluate, and develop the talent required to execute ambitious growth agendas and build enduring marketing capability.

Talent Evaluation Team Design Capability
How we work

Practical, hands-on, and always accountable.

We believe the value of consulting lies not in recommendations, but in results. Every Augmint engagement is built around clear outcomes, practical execution, transparent feedback loops, and shared accountability for success.

We work as an extension of your leadership team, partnering closely with your people to strengthen marketing capability, improve performance, and build systems that continue to deliver long after our engagement ends. Our objective is simple: to leave your marketing function stronger, more effective, and better equipped for sustained growth.

  • 1

    We start with listening, not templates

    Every business is different. We spend the first part of every engagement understanding your specific context before we say anything prescriptive.

  • 2

    We tell you what we actually think

    If the agency isn't delivering, we'll say so. If your hire was the wrong fit, we'll name it honestly. Clarity is more valuable than comfort.

  • 3

    We build for your independence, not ours

    Our goal is always to make the systems and processes water-tight and person-independentby working on both capacity and capability aspects of the business.

  • 4

    We stay until it works

    We don't close an engagement when the report is delivered. We track outcomes at 30, 60, and 90 days and stay accountable for the results we recommended.

Let's work together

Ready to get started with the partner who's genuinely on your side?

Book a free 30-minute call. We’ll listen, ask the right questions – no pitch, no pressure.

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