Who we are

Here to help
good businesses

build and run
great Marketing.

We’ve spent our careers inside marketing functions: building them, fixing them, scaling them. We know how they break, and how to put them right.

We saw the same pattern repeat, and
built a better way.

Across industries and company sizes, the same problem kept showing up. Smart founders, real budgets, ambitious plans – and marketing that couldn’t keep pace. Not from weak strategy or thin spend, but because the machinery underneath was under-built.

Roles needed stronger talent. Processes needed alignment. Systems needed a rethink. Agencies got picked on price or pitch, not delivery.

And, that’s the gap Augmint fills. Not an agency. Not a theoretical consultancy. The expert layer that makes the machinery work.

6-18 months

Momentum lost from one wrong senior hire - in time, budget, and missed campaigns.

3 out of 4

Underperformance cases trace to people, process, or systems - not strategy or budget.

The principles that shape how we work

Not values for a wall. The operating principles behind every engagement.

Outcomes over activity. Always.

We measure our work by what it produces: customers, revenue, margin - not reports, decks, or hours.

Honest over comfortable.

We tell you what we see, not what you want to hear. If the setup has structural problems, we name them.

Operators, not theorists.

We know what a good brief looks like, why hires succeed or fail, what happens when a tool meets a team. Our advice comes from doing.

Independence protects value.

Our independence is structural - it's what lets us give advice that's in your interest, not ours.

Systems outlast individuals.

Fragile functions depend on one person. Strong ones run on processes that work regardless of who's in the chair. We build for resilience, not dependency.

Simplicity as competitive edge.

The most effective marketing functions are the simplest: clear goals, lean processes, focused teams..

Senior operators.

Real domain depth.

Everyone here has spent years inside marketing functions – making real decisions under real pressure.

Senior Partner

Strategic Marketing & Brand Ops

Global marketing leader, 25+ years driving growth and brand transformation across FMCG, consumer tech, e-commerce, B2B, and D2C. MBA in Strategy & Finance. Advises founders and leadership teams on marketing strategy, operating models, and capability - having scaled brands across India and Southeast Asia.

Marketing Ops Talent Advisory D2C

Senior Partner

Marketing Technology & AI

MarTech and AI transformation specialist blending engineering and commercial expertise. CS graduate, MBA in Marketing. Advises on technology selection, automation, data architecture, measurement, and AI adoption - having led tech-enabled transformations for 30+ organisations.

MarTech AI Integration CRM

Senior Partner

People & Capability

Former Country Head and GM who has built high-performing marketing organisations. Specialist in leadership assessment, org design, capability development, and succession - helping PE-backed and growth-stage businesses find and develop the talent to execute ambitious plans.

Talent Evaluation Team Design Capability

Practical, hands-on, and accountable.

Value isn’t in the recommendation – it’s in the result. We work as an extension of your leadership team and aim to leave your marketing function stronger than we found it, long after we’re gone.

1

We start by listening, not templating

Every business is different. We understand your context before we prescribe anything.
2

We tell you what we think

If the agency isn't delivering or the hire was wrong, we say so. Clarity beats comfort.
3

We build for your independence, not ours

We make your systems and processes water-tight and person-independent: capacity and capability.
4

We stay until it works

We don't close when the report lands. We track outcomes at 30, 60, and 90 days.

Ready to work with a partner who's genuinely on your side?

Book a free 30-minute call. We’ll listen and ask the right questions – no pitch, no pressure.

Here to help good businesses

build and run great Marketing.

We saw the same pattern repeat, and built a better way.

The principles that shape how we work

Senior operators.

Real domain depth.

Practical, hands-on, and accountable.

Ready to work with a partner who's genuinely on your side?

Here to help
good businesses

build and run
great Marketing.

We saw the same pattern repeat, and
built a better way.